Two brands, twelve colors and one stage. The identity had to feel like a single event, not a lockup of two logos.

ResMan brings bright blue, orange and purple. Inhabit adds its own orange, insurance blue and purple. Mixing them naively produces visual noise, but picking one side alienates the other. The system also had to work from a 1080-pixel speaker card up to a hanging banner.

• ResMan Blue#04A6E1
• ResMan Orange#FF4E00
• ResMan Purple#541F99
• Inhabit Orange#F79520
• Insurance Blue#0058F6
• Midnight#212A40

1. Merge the palette, then let Midnight hold it together

   I set both brands’ colors against one deep navy, Midnight #212A40, so they read as a single spectrum. Reflex Pro Bold handles display type, and Roboto and Nunito Sans handle text.

2. Give each direction a single graphic device

   Direction A uses a ribbon of light, B a stage-scale “Future proof” type gesture, and C concentric signal arcs. Each direction has one idea, and everything else stays quiet.

3. Test every direction on its hardest surfaces

   I built hanging banners, Speaker, Staff and Attendee badges, social speaker cards, stage screens and print for all three directions. A direction that only works as a poster isn’t a system.

Leadership chose from three working systems instead of three logos.

Everything was on screen at once, so nothing was easy to find.

The old CMS crammed event details, client contacts, staff, signage and finances into dark, text-heavy screens with little hierarchy. Lists scrolled endlessly with no filters or pages. Editing a single detail meant hunting through fields, which slowed the team down and invited data-entry errors.

Industry research showed this wasn’t only a Magnolia problem. Tools that are hard to learn, poorly connected to other systems and slow to grow with the business are among the most common complaints about content and operations software.

1. Light theme, clear hierarchy, room to breathe

   I replaced the dark, dense layout with a light canvas, grouped cards and consistent spacing, so key actions stand out instead of competing with the data.

2. One task at a time, in pop-ups

   Leaderboards, products, signage, services and management each get a focused pop-up, so people edit one thing without losing their place on the event page.

3. Filters and pages for every long list

   Signage, vacation and search results move from endless scrolling to tables with filters, pagination and one clear primary action, such as “Add Signage.”

Routine work got 25% faster, and customers stayed.

Restructuring the navigation and core workflows, validated through user research and usability testing, cut the time staff spend on routine tasks by 25% and contributed to a 25% increase in customer retention. I partnered with product managers and developers through prototyping, implementation and visual QA.

At a trade show, visitors decide whether to stop within a few seconds while walking past.

Inhabit needed to show a family of brands, including ResMan, Anyone Home, ePremium and more, as one platform without the wall turning into a crowd of logos. ePremium needed one clear reason to stop for a product category most operators think they already understand.

1. Set the hierarchy by viewing distance

   The hanging ring and the oversized Inhabit letterform carry the brand from across the hall. At 10 feet the headline “One Ecosystem. Every property. Stronger performance.” takes over. At arm’s length, visitors get the proof: the ecosystem diagram, a customer quote and award badges.

2. Lead ePremium with a reframe

   The headline “We’re more than just renters insurance” sits on top. Four product chips back it up: captive management, resident liability, commercial lines and security deposit alternatives. Beneath them sit proof points (“20 years of trust”, “Millions of units covered”) and a QR code so a conversation can continue after the show.

3. Make the two booths read as family

   Both booths share a navy and orange foundation, so they look related on the floor. Each keeps its own accent: Inhabit orange and ePremium teal.

Two booths that look related, each with its own message, plus a landing page that carries the booth conversation online.

B2B buyers in multifamily are busy and skeptical. A form is a cost to them, so each page has to earn the click.

These pages cover very different topics, from Texas eviction law to leasing response times, but they share one structure. The value and the form appear first. Scannable proof sits in the middle. The page closes by repeating the same single action. Everything I cut makes the remaining content stronger.

Four pages for four different brands, built on one repeatable structure.

Each page leads with the value and the form, puts scannable proof in the middle and closes by repeating the same single action. The structure stayed the same from page to page, so new campaigns could start from a proven layout instead of a blank file, while each brand kept its own look.

Employee screening is a dry, risk-heavy topic, and the campaign had to stay fresh for weeks.

A webinar campaign has many moments: announcement, speakers, reminders, a quote and the replay. Most teams either redesign every asset or repeat one template until people stop noticing it. I needed a system that felt new at every step and still looked like the same series.

1. A modular pill motif

   Rounded pills in the combined Inhabit and ScreeningOne colors rearrange in every asset. Each post looks different, but the motif keeps the series recognizable.

2. Editorial serif italic for warmth

   Italic serif headlines on a navy-to-violet gradient make a compliance topic feel human. One orange highlight phrase in each headline carries the hook.

3. A clear storyline across the campaign

   The sequence runs from upcoming, to the speakers, to a speaker quote, to a product story (“Strong screening doesn’t have to slow hiring,” told with floating UI cards), and finally to the on-demand replay.

One kit carried the whole lifecycle, from save-the-date to replay, across three channels.