The GOal
DASH Performance wanted to expand its brand presence with the launch of a 17,000-square-foot training facility in Lawrenceville, GA. The challenge was to create a visual identity that not only felt bold and athletic, but also positioned DASH as a leader in performance training—trusted by elite athletes and deeply rooted in the community.
My Role
As the lead designer, I was responsible for shaping the brand identity from the ground up. This included designing the logo, typography system, print collateral, apparel, and environmental graphics for the space.
Solution
I developed a brand system that focused on strength, clarity, and forward momentum. The identity used strong typography, layered motion-inspired elements, and bold color to reflect the energy of the athletes and coaches it represented. Every piece from signage to uniforms was designed to reinforce DASH’s mission and community-driven values.
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packaging
Packaging protects the product, communicates key info, and represents the brand visually. It helps attract attention, builds trust, and enhances the customer experience through thoughtful design and presentation.
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results
The rebrand helped DASH successfully launch its new facility with a strong visual presence that matched the quality of its coaching and training. It gave the brand a professional, unified look that resonated with both athletes and parents—and positioned it for continued growth across Georgia.